Glossary
Video production glossary for business teams
This video production glossary explains the terms you will meet when your team starts outsourcing video, in the words a production partner uses on a call or in a contract. Each entry gives a plain definition first, then how it works in practice and how Shootsta handles it.
Last updated 27 October 2026.
- Brand-Locked Video Production
- Brand-Locked Video Production is Shootsta's method for making business video at scale. Your team or a Shootsta videographer films the footage, and Shootsta editors apply your locked brand kit to every edit. The brand rules are set once and used on every video, whoever filmed it.
- First version
- The first version of a video is the first complete edit that an editor sends back for review, built from your footage, script and brand assets. It is the point where your team first sees the whole video put together.
- Peak, Pulse and Presence
- Peak, Pulse and Presence is Shootsta's model for planning business video at three levels. Peak videos are the big brand moments, and Pulse videos keep a regular rhythm with your audience. Presence videos build everyday trust between people. Shootsta built the model from its work on 70,000+ videos.
- Remote video editing
- Remote video editing is editing done by professionals who work in a different place from the client. They receive footage online and send each edit back for review in the browser. Nobody has to visit an edit suite, and the client and editor can be in different countries.
- Rounds of feedback
- Rounds of feedback are the review cycles between a client and an editor, where the client sends one consolidated list of changes and the editor returns an updated video. Each list of changes, and the new version that answers it, counts as one round.
- Rush turnaround
- Rush turnaround means getting a video back faster than the provider's normal schedule, for a video that has to go out sooner than planned. Most providers charge extra for it, because they have to move an editor off other work.
- Self-shoot video
- Self-shoot video is a way of making video where a business films its own footage, often with a camera kit or a phone. Professional editors then turn that footage into a finished video that matches the brand. You decide when and where to film, and specialists do the editing.
- Video brand template
- A video brand template is a set of brand elements that an editor applies to every video. It holds your logo, fonts, palette, title styles, lower thirds, music and end cards. With one in place, a video made by one team looks like it came from the same company as a video made by another.
- Video brief
- A video brief is a short document that tells an editor or production team the purpose of a video, its intended audience, the key messages and where it will be published. Together with the footage and the script, it is the main input to a project.
- Video editing subscription
- A video editing subscription is a contract that buys a set amount of editing over a fixed term, at a price you agree up front. You send footage whenever you need a video, and the provider edits it to a set turnaround.
- Video operating model
- A video operating model is the way a company plans, makes, approves and publishes video across its teams. It sets who owns each step, which tools and partners you use and how the work is paid for, so video stops being a string of one-off projects.
- Video production credits
- Video production credits are prepaid units that a business buys up front and then spends on video work such as editing, animation and creative services. Each type of job costs a set number of credits, so the team knows the price of a video before it starts.
Who is this glossary for?
It is written for marketing, internal comms and L&D teams who make video often and want to compare providers on equal terms. If a term you need is missing, the Shootsta blog on business video covers most topics in more depth, and you can ask the Shootsta team about your project.