What Is Brand-Locked Video Production?
Last updated 27 October 2026.
Brand-Locked Video Production is Shootsta's method for making business video at scale. Your team or a Shootsta videographer films the footage, and Shootsta editors apply your locked brand kit to every edit. The brand rules are set once and used on every video, whoever filmed it.
The method separates the parts of video that need a specialist from the parts that do not. Your people know the story and can film it, and the editors handle pacing, sound, graphics and brand.
How does Brand-Locked Video Production work?
Your brand kit is set up at the start and stored with your account. Each time footage arrives, the editor cuts it, applies the template and sends the first version for review in the platform.
Because the brand is locked, a regional team in Singapore and a head office team in Sydney get videos that look the same without either of them checking the other's work.
How Shootsta handles it
Shootsta has delivered 70,000+ videos this way for 920+ brands since 2014. The first version arrives in around 48 hours, and every project includes five rounds of feedback.