What Is the Peak, Pulse and Presence Model?
Last updated 27 October 2026.
Peak, Pulse and Presence is Shootsta's model for planning business video at three levels. Peak videos are the big brand moments, and Pulse videos keep a regular rhythm with your audience. Presence videos build everyday trust between people. Shootsta built the model from its work on 70,000+ videos.
It helps a team decide how much to spend on each video. A CEO keynote and a hiring manager intro both matter, but they do not need the same budget or the same crew.
What goes in each level of Peak, Pulse and Presence?
Peak covers brand films, CEO vision keynotes and high-end case studies, which are made a few times a year. Pulse covers regular newsletters, day-in-the-life series and industry insights that keep your audience engaged between meetings.
Presence covers LinkedIn intros, hiring manager clips and answers to customer questions on video. These are quick to make and help a buyer or candidate put a face to the company.
How Shootsta handles it
Peak videos are made with Shootsta Premier. Shootsta Pro covers Pulse and Presence, with your team or a Shootsta videographer filming and Shootsta editors cutting each video to your brand.