What Is a Video Brand Template?
Last updated 27 October 2026.
A video brand template is a set of brand elements that an editor applies to every video. It holds your logo, fonts, palette, title styles, lower thirds, music and end cards. With one in place, a video made by one team looks like it came from the same company as a video made by another.
Templates matter most when many people make video. Without one, each editor makes their own choices and the brand drifts a little with every project.
What goes into a video brand template?
Start from your brand guidelines and add the video-specific rules they usually leave out. Set how the logo animates, where captions sit, which music styles are allowed and how long the end card stays on screen.
Build versions for each format you publish, such as landscape for your website and LMS, square for LinkedIn and vertical for stories.
How Shootsta handles it
Brand template setup is part of every Shootsta plan. Editors apply your template to each video, so the brand stays consistent across every team and market.