Video Strategy
Video Strategy
How Teams Innovate With Video
The teams pushing video forward are not chasing trends. They are testing new formats against real problems. Here is how useful video innovation actually happens.
June 28, 2026
Student Storytelling Formats for Small Colleges
Five repeatable student storytelling video formats that work for small US college marketing teams. Shoot specs, edit patterns, and what makes each one travel further than a brochure.
June 11, 2026
Video Strategy5 Video Formats Every Insurer Should Be Producing in 2026
Insurance marketing in 2026 has converged on five high-value video formats. Three of them are animation-led. Here is what to produce and how to prioritize.
May 30, 2026
Video Strategy9 Types of Video Content Every Business Needs
Not sure what videos to make? Here are the 9 types of video content that cover every stage of the customer journey and every department in your business.
March 14, 2026