What Makes a Great Customer Story Video
The best customer stories let the customer talk and back it with a number. Here is what makes them credible, the traps that make them feel staged, and how the panel scores them.
June 19, 2026
How sales leaders should use video at scale
Sales leaders mostly think about video as personalized rep outreach (Loom, Vidyard) or as marketing-produced customer stories. Both are useful. The bigger opportunity is the buyer's-committee distribution layer: assets the champion shares internally with stakeholders the rep does not access directly. That is where the close-rate lift compounds.
June 2, 2026
How to produce customer story video at scale
Customer story video is the single highest-leverage asset category in enterprise B2B - one shoot day produces 8 to 12 distinct deliverables, used by 4+ functions for years. The structural mistake most programs make is producing a single hero film per customer instead of designing the shoot to deliver multi-format assets. Here is the workflow that compounds.
May 20, 2026
Video StrategyHow to Build a Customer Story Video Program
Most teams produce a customer story when a deal closes, then forget about it. A program is different: a repeatable workflow that ships 10 to 30 stories a year. Here is how to build one, from picking customers to shipping cuts that sales actually uses.
March 9, 2026
Video StrategyWhat Makes a Customer Story Video Convert
Production polish is not what makes a customer story video convert. Structure, specificity, and a customer who matches the prospect do. Here is what separates the stories that move pipeline from the ones that just sit on a page.
March 2, 2026