What Makes a Great Customer Story Video
The best customer stories let the customer talk and back it with a number. Here is what makes them credible, the traps that make them feel staged, and how the panel scores them.
June 19, 2026
How sales leaders should use video at scale
Sales leaders mostly think about video as personalized rep outreach (Loom, Vidyard) or as marketing-produced customer stories. Both are useful. The bigger opportunity is the buyer's-committee distribution layer: assets the champion shares internally with stakeholders the rep does not access directly. That is where the close-rate lift compounds.
June 2, 2026
How to produce customer story video at scale
One customer story shoot day can produce many distinct deliverables that several teams use for years. Plan the shoot for multi-format assets from the start. Here is the workflow for customer story video at scale.
May 20, 2026
Video StrategyHow to Build a Customer Story Video Program
Many teams produce a customer story when a deal closes, then move on. A program is a repeatable workflow that ships stories all year. Here is how to build one, from picking customers to shipping cuts that sales uses.
March 9, 2026
Video StrategyWhat Makes a Customer Story Video Convert
Production polish is not what makes a customer story video convert. Structure, specificity, and a customer who matches the prospect do. Here is what separates the stories that move pipeline from the ones that just sit on a page.
March 2, 2026