Product Demo Videos
Product Demo Video Production at Scale
Every feature release needs a demo, and it always lands on you. Shootsta turns your screen recordings and footage into polished, on-brand demos with a first cut in 48 hours, so the demo ships the day the feature does. Record with Cast, our free screen recorder, and we handle the rest. Pair demos with animated explainers for complex features.
Clinique scaled product education with video
Clinique needed to get product and training updates to in-store and field teams fast. Video became the format that carried a consistent message to every location.
Read the Clinique case studyHarperCollins brought video in-house
Outdated kit and high production costs held HarperCollins Australia back. With Shootsta they produce polished, on-brand video on their own schedule.
Read the HarperCollins case studyFrom screen recording to polished demo
Stop relying on static screenshots and long PDF guides. Shootsta gives your product and sales teams the tools to create engaging demo videos that show exactly how your product works and why it matters.
Use animated video production for complex feature explainers, or pair demos with marketing video content to drive conversions across your funnel. See our guide to video editing services for product launch videos for more on choosing the right approach.
What is a product demo video?
A product demo video is a short video that shows a product in action so that a viewer can decide whether it fits their needs without sitting through a live demo call. Most run 30 to 90 seconds, lead with the problem the product solves, walk through two or three core features, and close with a single call to action. The format is used in sales (sent ahead of a discovery call), in marketing (embedded on the homepage or pricing page), and in customer success (in-app onboarding and feature release comms).
What is a 30 second explainer video?
A 30 second explainer video is a short product or service explainer cut to 30 seconds for use in paid social, pre-roll, and homepage hero positions where attention is shortest. The format covers one problem, one solution, and one call to action, and is the most common length for product launch ads on LinkedIn, YouTube, and Meta.
Shootsta produces 30 second explainers either as a standalone edit or as cutdowns of a longer 60 to 90 second product demo. Most teams brief the longer version first and have Shootsta editors output a 30 second cut, a 15 second cut, and vertical versions for social in the same project.
Videos delivered globally
First cut turnaround
Enterprise brands served
Global offices across AU, UK, SG, US
What types of product demo video can you produce?
From feature walkthroughs to sales enablement content, we help you produce demo videos that educate, engage, and convert.
SaaS Walkthroughs
Guide prospects and users through your software with clear, professionally edited screen recordings that highlight key features and workflows.
Physical Product Demos
Show your physical products in action with polished video that highlights design, functionality, and real-world use cases.
Feature Announcements
Build excitement around new features and updates with short, engaging videos that communicate value quickly and drive adoption across your user base.
Comparison Videos
Help prospects make informed decisions with side-by-side comparison videos that clearly demonstrate how your product stands out from the competition.
Onboarding Guides
Reduce support tickets and accelerate time-to-value with step-by-step onboarding videos that walk new users through setup, configuration, and first steps.
Sales Enablement
Arm your sales team with demo videos they can share with prospects at every stage of the funnel, from awareness to close, without needing a live call.
Why do teams choose Shootsta for product demo video production?
Your first cut in about 48 hours
Brief a demo today and your first edit comes back in about 48 hours, so it ships the day a feature launches instead of weeks later.
Scale with every release
Product, marketing, and sales all produce on one platform, so demos keep pace with your release calendar across products and languages.
A price you set before you start
Prepaid credits mean predictable cost with none of the agency surprises. Most teams spend well below what per-project demos used to cost.
Consistent and on brand
A dedicated editing team applies your brand kit, motion graphics, callouts, and overlays to every demo, so quality holds at volume.
No editors to hire
Record with Cast, our free screen recorder, then our editors handle the cut, callouts, and cutdowns. It's overflow capacity, not new headcount.
One partner, every market
One point of contact and a global editing team, with 30-second cuts, vertical versions, and language variants from a single project.
Product demo resources
Frequently asked questions
We already have an in-house product marketing team. Do we still need Shootsta?
Your product marketers should be shaping the story and the launch, not stuck editing screen recordings. Shootsta takes the editing, motion graphics, and cutdowns off their plate, so a demo ships the day a feature does. Many teams keep their in-house people and use Shootsta as elastic capacity that scales with the release calendar, without new headcount.
What is a product demo video?
A product demo video is a short video that shows a product in action so a viewer can decide whether it fits their needs without sitting through a live demo call. Most run 30 to 90 seconds, lead with the problem the product solves, walk through two or three core features, and close with a single call to action. Sales teams send them ahead of discovery calls, marketing embeds them on the homepage and pricing page, and customer success uses them for in-app onboarding.
What is a 30 second explainer video?
A 30 second explainer video is a short product or service explainer cut to 30 seconds for use in paid social, pre-roll, and homepage hero positions. It covers one problem, one solution, and one call to action. Shootsta produces 30 second explainers either as a standalone edit or as cutdowns of a longer 60 to 90 second product demo, with vertical and 15 second cuts output from the same project.
What is product explainer video production?
Product explainer video production is the process of scripting, recording, and editing video that explains a product to a prospective buyer or new user. The output is usually a 60 to 90 second hero video plus shorter cutdowns for social, ads, and onboarding. Shootsta runs product explainer video production as a subscription so product, marketing, and sales teams can ship explainers for every feature release rather than waiting for an agency cycle.
What types of product demos can Shootsta produce?
We produce software walkthroughs, physical product films, feature explainers, comparison videos, and interactive demo content for both sales teams and self-serve marketing.
Can I include screen recordings in my product demo?
Yes. You can use Shootsta Cast, our free Chrome screen recorder, to capture high-quality screen recordings. Our editors then combine these with branded intros, callouts, and transitions.
How do I keep product demos up to date when features change?
Shootsta's subscription model makes it easy to produce updated versions as your product evolves. You can re-record specific sections and our editors will splice them into the existing video.
What makes a good product demonstration video?
Focus on the problem your product solves, show the solution in action, and keep it concise. The best demos are 1-3 minutes and highlight 2-3 key features rather than trying to cover everything.
Can I create product demos for different audiences?
Yes. Many teams create tailored versions for different buyer personas, use cases, or industries. Shootsta's platform makes it efficient to produce multiple variations from the same core footage.
Ship a demo the day the feature does
Get on-brand, professionally edited product demos in 48 hours, without agency prices or delays. Tell us what is on your roadmap and we will show you how it runs on Shootsta.