Specialty Insurance Case Study
Dual scales insurance video without new hires
How Dual North America, a leading US specialty program insurer, scales internal and partner-facing video with a small marketing team and 48-hour turnaround.
“Like any complex business, being able to share our information and our value proposition with our partners in a digestible and meaningful way is critical.”
Mariah - Marketing Specialist, Dual North America
Mariah on how Dual North America produces video at scale with a small team.
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From brief to finished video
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Additional headcount needed
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Trusted partner for every project
The challenge
A small team, a large insurer, and ambitious content needs
Dual North America is one of the largest specialty program insurers in the US. The marketing team is small, but services a large organization with ambitious content needs. Before Shootsta, Mariah's team faced three gaps that held the work back.
Skills
Gaps in skills
A small marketing team can't cover every part of video production in-house. Mariah called out skill gaps as one of the challenges before Shootsta.
Time
Gaps in time
The Dual team services a large organization with ambitious content needs. Mariah described time as one of the gaps the team had to close.
Consistency
Gaps in consistent output
Without a steady production model, output quality and brand feel can drift between projects. Mariah called out consistent output as the third gap.
In Mariah's words
Using Shootsta as an extension of our team allows us to increase content production at a high level without increasing our headcount.
Mariah, Marketing Specialist, Dual North America
The solution
Shootsta as an extension of the Dual team
Dual uses Shootsta as an extension of the team. Every project is briefed on the Shootsta platform. Dual leads pre-production and shoots its own content. Through technology and knowledge transfer, the team controls its own narrative and gets professional output back in as little as 48 hours.
Most outputs come back in 24 to 48 hours. Learn more about Shootsta for financial services and insurance or corporate video production.
We brief all our projects on the Shootsta platform and receive outputs in as little as 48 hours.
Shootsta empowers us to control our own narrative, lead the preproduction stage, and shoot our own content.
The results
More video, faster, on-brand, no extra heads
Dual has scaled content output across multiple initiatives, both internally and externally, with brand consistency from project to project. The marketing team produces more video, faster, without growing headcount. Outputs come back in as little as 48 hours.
Beyond production, Shootsta helps the Dual team generate new ideas that meet their business goals and brand guidelines. Mariah describes it as gaining responsive support and great personalities behind every project.
Frequently asked questions
Dual North America uses Shootsta as an extension of their in-house team. The Dual team briefs each project on the Shootsta platform, leads pre-production, and shoots their own footage. Shootsta handles editing and delivers finished video back to the team.
Mariah says Dual receives outputs in as little as 48 hours after briefing a project on the Shootsta platform.
Dual uses video both internally with their teams and externally with their partners. Mariah's team scales content output across multiple initiatives, with the goal of sharing information and value propositions with partners in a digestible, on-brand way.
Yes. Dual North America is one of the largest specialty program insurers in the US. Shootsta works as an extension of the Dual marketing team so they can produce video at scale without growing headcount, while keeping output aligned to brand guidelines.