If you’re reading this blog post, chances are you’ve identified a need for video content in your organisation, and you want to get approval from key stakeholders. Great! Just one thing… How do you actually sell a video solution to stakeholders?
In this article, we’ll explore how knowing your audience, leveraging reason and emotion in your business case, and anticipating (and overcoming) resistance will move management to adopt your solution. So you can get started with powerful, effective communications that resonate, and drive real results – with video!
* Note: this scenario often involves a business that’s never done video before, or whose experience is one-off, expensive marketing videos, so that’s our starting point.