Video production trends change with the times and available technology.
You’re lucky to be in a golden age of video right now, where you have many techniques available to you to get the impact you want at the end of your corporate video. Want to know the latest video production trends in corporate marketing? Here are eight you’ll want to try.
Use searchable videos to let viewers hone in on content
Google’s new intuitive AI now identifies parts of videos (aka “snippets”) that contain content that matches search queries. What’s the easiest way among several
for Google to find that content in your videos? Use a human-created or automatically generated transcription with each video. Other related techniques include bookmarking timestamped sections of longer videos and using hashtagged keywords in your video descriptions, especially on YouTube.
Let long-form videos tell stories or share complicated information
Ideally, you want a mix of different video lengths and types in your library to appeal to different audience members or meet unique goals.
You don’t need the same length of the video to announce a holiday sale as you do to explain, for example, how to use a telescope for viewing planetary bodies in the solar system. The general rule of thumb is to keep videos short because of viewers’ limited attention spans.
However, long-form videos aren’t completely irrelevant, as they’re appropriate for things like:
- New product launches where you want to go into detail about features and benefits
- Storytelling using customer first-person accounts for emotional impact
- Educational material for existing customers
- Topics that are inherently complex, like global economics or bacteriology
Try interactive 360-degree video
You’ve probably seen rudimentary interactive 360-degree video used in real estate sales, but it’s making its way into other sectors now.
With the uptick in virtual reality, you can create an immersive experience with videos, which is in high demand with younger viewers.
This probably isn’t the technology to experiment with early in your video-making efforts, but if you’re looking for new avenues, this one will likely get you some traction.
Give a sense of immediacy with live streaming
If VR isn’t in your wheelhouse, you can still give viewers a sense of being there in the moment with live-streamed events. In the corporate world, live streaming works well for things like:
- New branch openings
- Unboxing of products (see more on influencers below)
- Special events
- Contests and promotions
- Travel to consumers’ locations
- Philanthropic content
Of course, with live streaming, you have only that one moment to get everything right,
so it takes even more planning than scripted video content in many cases.
Work out technical issues in advance to avoid embarrassing glitches, and have a Plan B in case things don’t go quite as you imagined.
Make your videos equally impactful with the sound off
As much as we encourage you to use high-quality audio, be aware that many people (a shocking number!) will watch your videos with the sound off.
Maybe they’re seeing the video in a YouTube feed as a suggestion, or maybe they’ve intentionally chosen it but are watching in stealth mode at work or while the baby sleeps.
Either way, you want to make sure your videos work even without sound. Use captioning, graphics, and subtitles whenever possible, and make your visuals pop to compensate for silence.
Leverage cinemagraphs and similar techniques when live footage is limited
Looking for something new-ish to try for your next short or when you have budget limitations? Cinemagraphs are on trend now, although they’ve been used in movies for a while (think the Harry Potter franchise or many of director Martin Scorsese’s films). They combine static images with one moving piece for drama and eye-catching effects.
Too tricky for you? You can also make an entire video out of nothing but still images without making it look like an amateur slideshow.
Many foreign films have been successful with this technique, as was most of the film adaptation of iconic producer Robert Evans’s autobiography The Kid Stays in the Picture.
Incorporate videos throughout the entire sales funnel
Have you gotten into the habit of only using videos to produce new leads? Why not place them across the sales funnel spectrum?
If your videos are effective for people who aren’t even familiar with your company, imagine how well they’ll work with prospects who have already subscribed to your content or who are existing customers.
The further along folks are in your funnel, the lower hanging the fruit and the more you can direct them where you want with videos. (And don’t they deserve something more than only nurture emails?!)
Know that conventional how-to videos are still a mainstay
Corporate video production trends typically favor innovations and fancy techniques. But good ol’ how-to videos are still as valuable as ever for corporate marketing.
You just don’t want to make them the only kind of video you produce.
Naturally, instructional videos are perfect for showing how to use merchandise, but they’re also ideal for explaining the concepts behind your company’s founding (a sort of merger with origin story videos) or the science/data/sociology behind a product or service’s creation for industry authority.
Shootsta Pro can help you capitalize on corporate video production trends
The key with all of these video production trends is to make sure even your briefest or lowest budget videos look professional and engaging with a high-quality post-production process. That’s where Shootsta Pro comes in.
Shootsta Pro is a cloud-based subscription service that lets you combine the best of challenging in-house editing with outsourcing your post-production entirely. You control how much input you have in the finished product, which we can turn around for you in as little as 24 hours.
