Promotional Video Production: Cost and Time
Most promotional video production schedules are not slow because of the edit. They are slow because of the approval chain. Here is where the days go.
September 16, 2026
Video StrategyThe CMO video scorecard for 2026
Most CMOs cannot say whether their video program is working, because they grade it on output instead of the things that decide whether video drives pipeline. Here is a five-part scorecard: coverage across functions, brand consistency at scale, turnaround, cost per video, and measurement. Score each out of five and you will see exactly where the program is leaking.
August 2, 2026
Sales & MarketingVideo Marketing Strategy: A Practical Framework
Most video marketing strategies are wishlists disguised as plans. Here is a framework that starts with what you can produce this month and builds from there.
April 6, 2026
Sales & MarketingB2B Video Marketing: What Works and What Doesn't
Most B2B video marketing fails because it copies B2C playbooks. Here is what works for B2B buyers with longer sales cycles and multiple decision makers.
March 16, 2026