Why Urgent Video Requests Go Sideways
Most urgent videos go sideways because nobody planned for urgent work to happen. Chad Lakin explains how comms teams build the process first, so a fast turnaround becomes routine.
November 3, 2026
Corporate CommsWhat Makes a Great Internal Comms Video
Internal comms video competes with everyone's inbox. The best ones are honest, short, and clear about what changes. Here is how they are built and how the panel scores them.
June 23, 2026
How internal comms leaders should use video
Internal comms leaders are usually under-resourced for the volume of video the business wants. The fix is not more headcount; it is structuring the program around four format families, a monthly rhythm, and a pulse-survey-linked measurement loop. Here is the operating pattern that lets a small comms team produce 30 to 60 finished videos a year.
May 30, 2026
How to produce a CEO video update series
Monthly CEO video updates are the highest-trust internal channel an enterprise has and the format CEOs most often resist because they fear unbounded time commitment. The fix is structural: four-message format, quarterly batch shoot days, monthly editing rhythm, native distribution. Roughly 8 hours of CEO time produces 12 monthly updates a year.
April 29, 2026