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Discover the latest tips, tricks and news from the world of video creation.
From production techniques and camera kit reviews to video marketing strategy and ROI measurement, our team shares what we have learned helping hundreds of businesses build scalable video programs. Whether you run a one-person comms team or manage video across a global enterprise, you will find practical advice you can use this week.
Shootsta works with enterprise teams across healthcare, finance, technology, and professional services to produce video at scale. Our blog covers the strategies and workflows that make that possible. Browse by category above, search for a specific topic, or scroll through our latest articles below. Every post is written by people who produce video every day, not freelance content writers.
Most enterprise teams who try pure DIY phone video hit a wall somewhere around 8 to 12 videos a month. The honest answer is not phones vs partner. It is the hybrid model: phones capture the footage, the partner finishes to brand. Here is where each one earns its place.
How to Choose a UK Video Production Agency
Most UK enterprise procurement processes for video production optimize for the wrong thing. Here is the 8-criteria decision framework marketing and comms teams should use instead in 2026.
Eight video formats every small US college should be shipping in 2026, mapped to the five stages of enrollment marketing: awareness, consideration, decision, yield and retention. Built for two-to-four-person marketing teams.
Most enterprise buyers ask this question as a sanity check, not a target. Here is what peer enterprises actually produce by company size and sector, where most programs sit on the volume curve, and how to read the benchmark without making the wrong move based on it.
Brand Consolidation in FSI: Using Animation to Align Messaging
Liberty Mutual is folding Safeco into a single brand. John Hancock became Manulife John Hancock. Brand consolidations create a flood of communication needs. Animation is the fastest way to keep up.
London is the default base for UK corporate video production. Manchester has built a genuinely competitive alternative in the past five years. Here is the comparison enterprise teams should actually use.
Most central comms teams know about 40 to 60% of the video volume their business actually produces. Marketing, sales, L&D, comms, recruitment and customer success all use video, often through separate vendors with separate brand setups. Here is the real footprint and the hidden cost of letting it stay fragmented.
The biggest takeaway from B2B Marketing Leaders Forum APAC 2026. Events are becoming live content engines, and the brands getting the most value out of them are not waiting weeks for a polished recap.
Trade Enablement Video for Travel Agents and Tour Operators
US tourism boards reach international travelers through the travel trade. Travel agents and tour operators sell whichever destination is top-of-mind. Trade enablement video is how you stay there.
Best Video Production Companies in London 2026
There is no single best video production company in London. The market splits into six categories of provider, and the right pick depends on annual volume, format mix, and how much you produce in-house.
Most enterprise video reports show views to people who care about pipeline. The fix is a three-tier metric ladder, one downstream outcome per format, and the four-quarter maturity curve that moves from counting views to attributing revenue.
How to Choose a Singapore Video Partner
Most procurement processes for video production in Singapore optimize for the wrong thing. Here is the decision framework enterprise marketing and comms teams should use instead in 2026.
