Step 3: Plan your episodes
To script or not to script? Podcasts, for most people, are about tuning in during downtime, so the format generally follows authentic, laid-back conversations. As a result, unless your niche favours densely-packed information, you’ll want to steer clear of over-scripting your episodes; mainly as it hinders banter and spontaneity. Which, let’s face it, is what usually makes podcasts awesome!
That said, not scripting doesn’t mean not planning. Know your format
– if you have a templated intro and outro that varies based on content every week, make sure you have the key points you need to cover off. If your podcast is longer and has multiple segments, with their own intros / outros / segues, note points for these too. And don’t forget interviewing – do your due diligence and come prepared with questions for your guests e.g. how they got started in their careers, if they have any advice, and what some recent accomplishments are. It also helps to close your podcast with a call to action, like asking people to visit your website, in order to help market your brand (or personal) products and services.