• Our Solutions
    • Solutions
      • Products
        • ElevateCreate sales videos in minutes with our AI-powered app
        • CastScreen recording made simple
        • PlatformCloud-based platform: plan, upload, collaborate & share video
      • Services
        • ProCreate quality video with our post-production services
      • CTA
        Start learning with our free tutorials!

        Discover our online course. Our team of experts share their top tips and tricks so you can create high-quality videos easily and confidently.

        Video School
    • Solutions by Team
      • MarketingCreate marketing video content cost effectively
      • CommunicationsTransform the way you communicate with all stakeholders
      • SalesAccelerate your sales cycle with easy personalised videos
      • Learning & DevelopmentIncrease engagement with learning video content
    • CTA Mobile
      Start learning with our free tutorials!

      Discover our online course. Our team of experts share their top tips and tricks so you can create high-quality videos easily and confidently.

      Video School
  • Pricing
  • Resources
    • Resources
      • Learn
        • Resource CentreExplore our Learning Hub
        • News & Blog
        • Video School
      • Connect
        • Webinars & Events
        • Shootsta Podcast
      • CTA
        Sales Playbook 2022

        Transform your sales team. Discover how video can increase your conversion rates by 4x

        Learn More
    • CTA Menu
      Sales Playbook 2022

      Transform your sales team. Discover how video can increase your conversion rates by 4x

      Learn More
  • Company
    • About
    • Meet the Team
  • Login
Login
Sign Up Free
Blog Communications Digital Transformation

5 types of video to transform your internal communications

April 10, 2018

If you’re not shaking up your internal communications with video, don’t worry 43.6% of companies aren’t using video either!

It is estimated that each disengaged employee costs their employer over $2,000 each year. That’s a heady amount if you consider that 99.9% of businesses have up to 249 employees – a loss of nearly $500,000 per business per year. On the other hand, if businesses spent just 10% more on engaging their employees, they can in fact increase their profits by over $2,000 per year per employee. For an enterprise with 10,000 staff, that’s creating $20 million profit, just by engaging your employees. At Shootsta – the world’s first subscription based video production platform – we know that one of the most effective ways to engage your staff is to use video.

Why video?

The first thing businesses often ask is, why use video? And the answer is simple: for the best part of a year now we have been living in a video-first world when it comes to internal communications. Video is, quite simply, the new normal. Despite the uptick of video driven by the global lockdown, video has been an increasingly common way of communicating. 96% of people say they’ve watched an explainer video to learn more about a product or service and 93% of employees believe that video is an essential part of internal communications. It is easy to see why video has taken off as it is such an effective way of communicating; indeed, 95% of a message is retained when a message is presented in a video, versus only 10% when presented in a text format. Videos are an important two-way dialogue, rather than just barking orders. They can help to relax the frigidity of the corporate world, keep international teams motivated and upskill talent.

At Shootsta we have seen a 97.2% rise in Learning & Development content since the start of the pandemic. We have also seen a lot of remote working training videos, government guideline videos, company updates and team training.

Below are 5 types of video that can help transform your internal communications to be video first today.

5 Ways Internal Communications Teams Can Use Video

1. CEO Update’s

A quick Google search on CEO videos would reveal that global giants like Microsoft, Facebook, and Amazon are on top of their communication game. CEOs are notorious for their privacy and killer work hours, so people are naturally curious as to what they’re normally like.

CEO video messages not only satisfy that curiosity, they also build trust. A study conducted by Ragan Communications revealed another benefit, that video is the reason why 44% of their employees are more engaged with senior executives.

Over here at Shootsta, our leadership team spread across the UK, ASIA North America and Down Under all shoot quick updates and post them in our Slack channel regularly. This makes a lot of sense considering were growing at an exponential pace and we’re across multiple time zones and it’s just plain hard to hear whats happening all the time.

2. Education and Training

Aside from enhanced learning, videos also reduce cost, training time and can be available anytime, anywhere. Videos also provide a standardised form of learning for new hires and regular employees, alike.
According to “The State of Video in the Enterprise” survey by Kaltura, 64% of the surveyed companies are utilising video for training and onboarding.

Our friends over at Guzman y Gomez use Shootsta to produce their training content so that new hires or even staff can learn in a time-friendly manner, because fast food is well fast, right?

3. Announcements and General Updates

The unknown can be frightening and some concepts can be complicated, but with video as the communication tool, information can be controlled, and explanations can be structured and broken down into easy to digest bits of information.

Plus, emotions or tones that are usually lost in emails and other traditional forms of communication would exactly be found in videos.

Best of all, video allows for real-time, on-the-spot information dissemination. This is particularly important, and useful when a company needs to issue an important, business critical update globally at a moments notice.

4. Events

In the age of Covid-19. We are still a long way from ‘normal’ and therefore, some previously physically hosted company events are either now completely virtual or Hybrid.

Either setting up your camera for a live stream or recording for on-demand allows for those that didn’t make it time to digest in their own time. Additionally, if the content is externally facing, you can repurpose it and use it across your social channels for greater brand awareness.

5. Newsletters and Reports

Since we all turned 100% digital, important internal updates and newsletters can sometimes get lost amongst the hundereds of chat messages and emails we are all receiving on a daily basis.

It’s important to recognise that employees need breaks from digesting information and that if they are going to digest any communications, it should be your pressing company ones.

Sharing your newsletters and reporting in a video format allow your employees to get to know leadership, understand meaning behind the words, and see visual representation as well.

Interested in simple, fast and effective video? Shootsta can help

To find out more about how we can help you with your video needs, please enter your details below. We’ll get in touch as soon as possible.

This field is for validation purposes and should be left unchanged.

Related News & Blog

View All News & Blog
Blog Customer Experience Video Inspiration

4 ways to create a stronger customer experience strategy

June 20, 2022
Learn More
Blog Sales Video Insights

Why personalization matters for virtual selling

June 16, 2022
Learn More
Blog Marketing Sales Video Inspiration

The types of B2B promotional videos every leader should be using right now

June 10, 2022
Learn More
View All News & Blog

Subscribe to our newsletter to get the latest updates on our solutions

Subscribe
Select your country
  • US
  • AU
  • HK
  • SG
  • UK
  • Icons/32px - Social/Facebook
  • Product
    • Elevate
    • Cast
    • Pro
    • Platform
  • Solutions
    • Marketing
    • Sales
    • L&D
    • Communications
  • Resources
    • News & Blog
    • Learn
    • Shootsta Podcast
  • Company
    • About
© 2022 Shootsta - Video tech for business. All rights reserved.
  • Legal Stuff
en English
en Englishms Malayta Tamilzh-CN Chinese (Simplified)zh-TW Chinese (Traditional)es Spanish
We use Cookies to give you the best online experience when visiting our website. Please let us know if you agree to all of these cookies.
Accept
Cookies Settings
Cookie Box Settings
Cookie Box Settings

Privacy settings

Decide which cookies you want to allow. You can change these settings at any time. However, this can result in some functions no longer being available. For information on deleting the cookies, please consult your browser’s help function. Learn more about the cookies we use.

With the slider, you can enable or disable different types of cookies:

  • Block all
  • Essential
  • Functionality
  • Analytics
  • Advertising

This website will

  • Essential: Remember your cookie permission setting
  • Essential: Allow session cookies
  • Essential: Gather information you input into a contact forms newsletter and other forms across all pages
  • Essential: Keep track of what you input in a shopping cart
  • Essential: Authenticate that you are logged into your user account
  • Essential: Remember language version you selected

This website won't

  • Remember your login details
  • Functionality: Remember social media settings
  • Functionality: Remember selected region and country
  • Analytics: Keep track of your visited pages and interaction taken
  • Analytics: Keep track about your location and region based on your IP number
  • Analytics: Keep track of the time spent on each page
  • Analytics: Increase the data quality of the statistics functions
  • Advertising: Tailor information and advertising to your interests based on e.g. the content you have visited before. (Currently we do not use targeting or targeting cookies)
  • Advertising: Gather personally identifiable information such as name and location

This website will

  • Essential: Remember your cookie permission setting
  • Essential: Allow session cookies
  • Essential: Gather information you input into a contact forms newsletter and other forms across all pages
  • Essential: Keep track of what you input in a shopping cart
  • Essential: Authenticate that you are logged into your user account
  • Essential: Remember language version you selected
  • Functionality: Remember social media settings
  • Functionality: Remember selected region and country

This website won't

  • Analytics: Keep track of your visited pages and interaction taken
  • Analytics: Keep track about your location and region based on your IP number
  • Analytics: Keep track of the time spent on each page
  • Analytics: Increase the data quality of the statistics functions
  • Advertising: Tailor information and advertising to your interests based on e.g. the content you have visited before. (Currently we do not use targeting or targeting cookies)
  • Advertising: Gather personally identifiable information such as name and location

This website will

  • Essential: Remember your cookie permission setting
  • Essential: Allow session cookies
  • Essential: Gather information you input into a contact forms newsletter and other forms across all pages
  • Essential: Keep track of what you input in a shopping cart
  • Essential: Authenticate that you are logged into your user account
  • Essential: Remember language version you selected
  • Functionality: Remember social media settings
  • Functionality: Remember selected region and country
  • Analytics: Keep track of your visited pages and interaction taken
  • Analytics: Keep track about your location and region based on your IP number
  • Analytics: Keep track of the time spent on each page
  • Analytics: Increase the data quality of the statistics functions

This website won't

  • Advertising: Tailor information and advertising to your interests based on e.g. the content you have visited before. (Currently we do not use targeting or targeting cookies)
  • Advertising: Gather personally identifiable information such as name and location

This website will

  • Functionality: Remember social media settings
  • Functionality: Remember selected region and country
  • Analytics: Keep track of your visited pages and interaction taken
  • Analytics: Keep track about your location and region based on your IP number
  • Analytics: Keep track of the time spent on each page
  • Analytics: Increase the data quality of the statistics functions
  • Advertising: Tailor information and advertising to your interests based on e.g. the content you have visited before. (Currently we do not use targeting or targeting cookies)
  • Advertising: Gather personally identifiable information such as name and location

This website won't

  • Remember your login details
Save & Close