In today’s fast-paced business environment, engaging employees effectively is more critical than ever. With disengaged employees costing businesses over $2,000 annually per employee, the financial impact can be substantial, especially for small to medium-sized enterprises. Conversely, increasing employee engagement by just 10% can boost profits significantly. At Shootsta, we’ve identified video as a powerful tool for enhancing internal communication and, consequently, employee engagement.
In the era of digital communication, video has emerged as the primary medium for internal communications. The shift towards a video-first approach is driven by its effectiveness in conveying messages. Studies show that when information is presented through video, 95% of the message is retained by viewers, compared to only 10% retention with text. Videos facilitate a dynamic two-way dialogue, breaking down the stiffness often associated with corporate communication, and are essential for keeping teams, regardless of location, motivated and well-informed.
Here are five types of videos that can revolutionise your internal communications:
1. Education and Training Videos
Videos offer an engaging and cost-effective solution for training and development, accessible anytime and anywhere. They ensure consistent learning experiences across the board, from new hires to seasoned employees. For instance, companies like Guzman y Gomez utilise Shootsta for creating training content that allows staff to learn efficiently, aligning with the fast-paced nature of their business.
2. Announcements and General Updates
Utilising video for announcements ensures that messages are conveyed clearly and comprehensively. Videos capture nuances like tone and emotion, often lost in traditional communication methods, and enable swift dissemination of critical updates across the organisation.
3. Event Coverage
With the ongoing challenges posed by COVID-19, many company events have shifted to virtual or hybrid formats. Recording these events or streaming them live allows absentees to catch up at their convenience. Plus, content from these events can be repurposed for external brand promotion on social media platforms.
4. Newsletters and Reports
The digital overload in today’s workplace means that important updates can easily be overlooked. Video newsletters and reports cut through the noise, offering a more engaging way for employees to receive essential company information. They provide insights into leadership, add depth to written words, and present data visually, making complex information more accessible.
5. Remote Working and Safety Protocols
The pandemic has also seen a surge in videos addressing remote working practices and safety guidelines. These videos not only keep employees informed about new protocols but also ensure that everyone remains connected and aligned with company policies during these uncertain times.
Adopting a video-first approach to internal communications can significantly enhance employee engagement and corporate culture. Videos are not just about delivering messages; they’re about creating experiences that resonate with and motivate your team. For more insights into leveraging video for your internal communications, stay tuned to our blog and discover the potential of video to transform your workplace dynamics.