Recently, we had the pleasure of hosting a webinar with our partner performance.io to discuss how video is transforming healthcare, and how you can be using data-driven insights to inform your digital marketing activities.
Bazz Deans, VP EMEA at Shootsta, and Matt Lowe, CEO of performance.io talked through 4 sections, covering:
- How to use data-driven insights to inform your communication decisions
- How healthcare is adapting to the new norm
- What video content you should be creating today and how
- What does the future hold for the healthcare industry
We were lucky enough to be joined by 2 special guest speakers, Harvey Neve, Head of Digital Transformation at Public Health England and Malik Akhtar, VP Marketing Procurement at Bayer to share their views on how the Healthcare Industry is adapting to the new virtual world.
To give you a glimpse, here are some clips from the webinar of our guest speakers answering some key questions.