Unless your employees are communicating effectively, it will be difficult to have a highly-committed and well-performing workforce – and video content has become an imperative part of that equation. In fact, according to a report by Melcrum, 93% of internal communication professionals believe that video has become essential. Many organisations still rely on mile-long emails when communicating with internal departments, failing to realise the power that video has both inside and outside the company. If you are looking to totally rock how your management team and employees communicate, here are some fresh ideas to consider.
1. Be gone lengthy emailsI say this every month and I boldly repeat myself again – online training and how-to videos, weekly or monthly company newsletters, a presentation from your CEO, employee contributions to boost morale, important updates to company procedures or interviewing your employees about a topic – are all video friendly content. Keep videos short and punchy, make them conversational, record interviews, and use animations. Think about how else you can communicate what you would usually just write – and watch those engagement rates soar.
2. Encourage contributionsEmpower your employees to share their opinions. Management doesn’t necessarily need to have the final word on everything – encourage two-way conversations and emphasise that diverse opinions won’t affect their standing in the company. Having an open door policy reduces office politics and helps employees realise that their opinions and thoughts matter and positively impact the company culture. This burst of creativity and innovation from fresh ideas, once synthesised, can be successfully dispersed through various content and strategic platforms like marketing, fundraising and team building.
3. Humanise MetricsWhich do you think is more likely to have a positive impact:
- A short, diagram filled video from the team explaining how quarterly results, data, graphs, and growth numbers should impact the company focus, or,
- A long email (with diagrams) that tells employees which direction they should be focusing in order to reach the company goals.