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Discover more about customer experience strategy best practices…

How are businesses incorporating video in their sales?

There’s a variety of ways that personalized sales video is being incorporated into pitches, but one of the most common is simply including it in an email being sent to an existing or prospective customer. This provides a greater reason for the recipient to engage with the email, while also making it far easier for them to share with other people in the company or via social media. 

How are you different from a video production agency?

Unlike a traditional agency, we don’t manage your video projects end-to-end using our Shootsta Pro service or our suite of apps including Shootsta Elevate and Shootsta Cast. We’re here to empower you to create your own videos which ultimately reduces your video production costs. We also reduce your project turnaround times with our 24 or 48 hour editing service all produced by human editors (we pride ourselves on our local teams of professional editors!). We’ll train you how to effectively shoot professional video on your own camera, phones or using one of our customised camera kits. You can then upload your footage directly into Shootsta so you can start sharing your video content as soon as possible. With a Shootsta Pro subscription, you also get consistency across all your video projects.

How do you make a video to sell your product?

Many different approaches can be taken, but one of the most common is what is known as a ‘piece to camera’, where a salesperson addresses the camera directly. By using tools like Elevate, you can make professional, personalised sales videos in minutes which can then be sent to prospective customers, providing them with the product information they require. 

How do you successfully prospect in sales? What are the best techniques?

Successful prospecting in sales relies on a number of different techniques, including cold-calling, generating leads (both electronically and in-person), networking, following up warm leads and emailing. Every salesperson has their own preferred techniques, and it would be a mistake to describe one as “better” than the others. Rather, they’re all interconnected and typically yield their best results when they’re used in conjunction with one another.  When it comes to sales prospecting tips and methods, the key to using them effectively is to try a variety of approaches across different clients and platforms. As you might expect, they have their own preferences on how they like to be approached too! However, it is important to ensure that you’re not simply badgering clients. So always take a measured approach; if one style doesn’t work, wait for a little while before trying another technique.

How is Shootsta Pro different from a video production agency?

With Shootsta Pro, you’re in the director’s seat. You decide on the creative idea and the video production services you’ll need. We’re here if you need consulting, video editing services, or video productions specialists. The best part? We do all of that for a fraction of the price, with super-fast turnaround times, and we can meet your demand at any time.

How long should a recruiting video be?

Generally, hiring videos should be between two and five minutes long. Any longer, and viewers might tune out from the footage. Any shorter, and companies won’t have the opportunity to communicate anything meaningful.
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