Small Business Videos
Small Business Video Production Made Simple
Small businesses need video to compete, but most can't justify $10,000 a project. Shootsta lets you film on your phone, then our editors return polished, branded video with a first cut in 48 hours, at a price that makes sense. Start with one video a month and grow from there. Works for testimonials, social, and training alike.
HarperCollins brought video in-house
Outdated kit and high production costs held HarperCollins Australia back. With Shootsta they capture and edit polished video on their own schedule.
Read the HarperCollins case studyClinique scaled video across every location
Clinique needed to reach in-store and field teams fast. Video became the format that carried a consistent, human message to every location.
Read the Clinique case studyWhy does small business video production matter?
Video isn't optional anymore. 91% of businesses use video as a marketing tool, and customers expect to see it. When a prospect lands on your website and finds a real person explaining your product, they're more likely to trust you, stay longer, and reach out.
The problem for small businesses has always been cost. Traditional video production means hiring a crew, renting equipment, booking a location, and waiting weeks for editing. That adds up to $5,000-$20,000 per video: fine for a big brand, painful for a growing business.
Small business video production with Shootsta works differently. You film on your phone or with a provided kit, following simple guided prompts. Your footage uploads to our platform, and professional editors deliver a branded, polished video within 48 hours. No crews, no agencies, no surprises on the invoice.
This model works for customer testimonial videos, marketing content, staff training, and social media clips, all from a single subscription.
What types of video can a small business produce?
You don't need a big budget to produce effective video. Here are the formats that deliver the most value for growing businesses.
Brand Story Videos
Tell your company's story in a way that connects with customers. A short brand video on your homepage or social channels does more than any paragraph of text.
Customer Testimonials
Your best customers are your best marketers. Record short testimonial videos that build trust with new prospects and give your brand real social proof.
Product and Service Demos
Show how your product works instead of describing it. A 60-second demo video answers questions faster than a FAQ page and helps customers buy with confidence.
Social Media Content
Short, scroll-stopping videos for LinkedIn, Instagram, and TikTok. Produce a batch of social clips from a single filming session and spread them across weeks of posting.
Staff Training and Onboarding
Record once, train forever. Onboarding and how-to videos save hours of repeated instruction and keep your training consistent as you hire new team members.
Event and Launch Coverage
Capture your next pop-up, trade show, or product launch with short highlight videos. Turn a one-day event into weeks of content for your social channels and website.
How does small business video production work with Shootsta?
The process is designed for people who have never made a video before. No jargon, no complex software, no film school required.
Step 1: Brief it. Tell us what video you need, a testimonial, a product demo, a social clip. Our platform gives you a clear template to fill in so nothing gets missed.
Step 2: Film it.Use your smartphone or a Shootsta video kit. On-screen prompts guide you through what to say and how to frame the shot. If you'd prefer a professional videographer, we can arrange one through our global network.
Step 3: Upload it. Your footage goes directly into the Shootsta platform, no file transfers or USB drives to chase down.
Step 4: Receive it. Our editors add your branding, music, graphics, and text overlays. You receive a first cut within 48 hours, request revisions if needed, then download your finished video.
Videos delivered globally
First cut turnaround
Brands served worldwide
Global offices across AU, UK, SG, US
Why do small businesses choose Shootsta for video production?
Your first cut in about 48 hours
Submit your footage and receive a first cut within 48 hours. Small businesses move fast, and your video should keep pace with your marketing calendar.
No expensive crews required
Film on your phone or use a Shootsta kit. Our editors add branding, music, graphics, and a professional finish without the agency price tag.
Consistent brand quality
Every video is edited with your brand colors, logo, fonts, and style guide built in, so you get a consistent look without managing the details yourself.
Scales with you
Start with one video a month and ramp up as you grow. A subscription means your cost per video drops as you produce more, instead of paying per project.
No editors to hire
You film the simple part; our editors do the polish. Shootsta is your production department without adding an editor, a videographer, or a crew.
Built for non-experts
On-screen prompts guide you through what to say and how to frame the shot, so business owners, office managers, and sales reps all produce video with no experience.
Small business video resources
Frequently asked questions
We're a small team without a marketing department. Can we still use Shootsta?
Yes, that's exactly who it's built for. You film on your phone with on-screen prompts, and our editors do the rest, so you don't need an in-house editor, a videographer, or a marketing team. Shootsta acts as your production department, scaling from one video a month upward as you grow, without hiring.
How much does small business video production cost?
With Shootsta, small businesses can produce professional videos for a fraction of traditional agency costs. Instead of paying $5,000-$20,000 per video with an agency, a subscription model lets you produce multiple videos per month at a predictable cost. The more videos you make, the lower your per-video cost.
Do I need professional equipment to make business videos?
No. Most small business videos can be filmed on a modern smartphone. Shootsta also provides video kits with a camera, microphone, and lighting for businesses that want a more polished setup. Either way, our professional editors transform raw footage into branded, high-quality video.
What types of videos should a small business make first?
Start with the videos that have the highest impact on revenue. Customer testimonials build trust with new prospects. A short brand story video for your homepage tells visitors who you are. Product demos answer buying questions. Once those are covered, expand into social media content and staff training videos.
How long does it take to get a finished video?
Shootsta delivers a first cut within 48 hours of receiving your footage and brief. Most small business video projects are completed within a week from filming to final delivery, including one round of revisions.
Can I produce videos myself without a marketing team?
Yes. Shootsta is designed for non-video professionals. You film the footage using guided prompts and tips, then our editing team handles everything else: branding, graphics, music, and final polish. Business owners, office managers, and sales reps all use the platform without any video production experience.
How is Shootsta different from hiring a freelance videographer?
A freelance videographer charges per project and handles both filming and editing. With Shootsta, you handle the filming (the easy part) and professional editors deliver on-brand results. You get faster turnaround and lower costs at volume, plus every video looks like it belongs to the same brand.
What if I only need one or two videos?
Shootsta works best for businesses that want to produce video regularly. If you only need a single one-off video, a freelancer or agency might be a better fit. But if you plan to use video for marketing, sales, or training on an ongoing basis, a subscription model gives you better value and faster output.
Start producing professional video without the big budget
Professional video production designed for small businesses. Film on your phone, get back branded videos in 48 hours. Tell us what you need and we will show you how it runs on Shootsta.