Reimagining sales prospecting through the lens of video content breathes new life into the traditional methods of reaching potential customers. Gone are the days when cold calls and generic emails were the primary tools in your arsenal. In the vibrant landscape of today’s attention economy, creating personalised, engaging video content is not just a novelty—it’s a powerful strategy to forge genuine connections and stand out in a crowded marketplace.

Embarking on Your Video Prospecting Journey

Planning Your Approach

Understanding the Landscape: Knowing your target audience is paramount. Are you reaching out to a cold lead, or is there a mutual connection to leverage? Videos bring a personal touch to your message, making it more memorable and impactful.

Crafting Your Script: A concise, well-structured script ensures your message is delivered effectively. Adapt your language for the spoken word, aiming for clarity and brevity. Your video should introduce yourself, highlight 1-3 ways your service or product addresses their needs, and conclude with a clear call to action—all within a 1-2 minute window.

Personalisation: Customising your video can significantly increase its impact. Even with limited resources, you can create videos with personalised introductions and conclusions or utilise text overlays for a tailored touch. Shootsta clients enjoy the advantage of our all-inclusive kit, complete with an iPad autocue for a seamless shooting experience.

Shooting Your Masterpiece

Setting the Scene: Choose a background that’s visually appealing and aligns with your message. A quiet, naturally lit setting creates a welcoming atmosphere. Pay attention to your attire, opting for comfortable yet professional outfits that translate well on camera.

Technical Setup: Whether you’re working with a team or flying solo, ensuring your video looks and sounds professional is key. If using a phone, stabilise your shot and lock the focus to prevent distractions from a moving background.

Being the Star: It’s normal to feel nervous in front of the camera, but practice and a conversational tone can make your delivery more natural and engaging. Remember to smile and take a deep breath before you start—confidence is key.

Polishing with Editing

Incorporating Branding: Consistency in branding, from the use of logos to color schemes, reinforces your professional image. Reflecting on your personal branding, especially on platforms like LinkedIn, helps refine your video style.

The Final Touches: For videos that hit the mark without extensive editing, focus on clarity, lighting, and audio quality. If combining various elements, familiarity with editing tools or enlisting professional help might be necessary. Consider using cutaways for visual interest, adding captions for accessibility, and choosing the right platform for hosting your video.

The Power of Video in Sales Prospecting

Video transcends traditional sales prospecting techniques by offering a memorable, human-centric approach to connecting with potential clients. It’s an unparalleled tool for showcasing your personality, demonstrating your value, and building trust from the first interaction.

As you explore the potential of video in your sales strategy, remember that authenticity, clarity, and personalisation are your best allies. We invite you to share your journey and successes with video prospecting in the comments. Let’s revolutionise the way we connect and build relationships in sales together!


Want to learn more? Watch Shootsta VP of North America, Chad Lakin, talk sales videos for episode 1 of LinkedIn’s ‘Inside the Seller’s Studio’: