Video Strategy
The CMO video scorecard for 2026
Most CMOs cannot say whether their video program is working, because they grade it on output instead of the things that decide whether video drives pipeline. Here is a five-part scorecard: coverage across functions, brand consistency at scale, turnaround, cost per video, and measurement. Score each out of five and you will see exactly where the program is leaking.
August 2, 2026
Video Strategy5 Reasons Marketing Teams Cannot Scale Video Editing (and How to Fix It)
Most companies can produce a few videos a year. Producing 10, 20, or 50 per month requires a different model. Here is how to scale video production without scaling your headcount or budget.
March 13, 2026