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video for marketing leaders
3 articles tagged video for marketing leaders
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The Enterprise Video Production Bottleneck
The biggest marketing teams are falling behind on video, and it is not for lack of talent or ideas. Demand climbs every year while production capacity stays flat, so requests pile up, work stalls in review, and brand control slips across a growing vendor stack. Here is why the bottleneck forms and what it takes to break it.
July 4, 2026
The Enterprise Video Operating Model
Five videos a year is a project. Fifty is a system. The enterprise video operating model is that system, built on four pillars: capacity that flexes with volume, one intake route, brand built into the workflow, and measurement tied to business outcomes. Here is how to tell which stage you are at and how to build the model in 90 days.
July 3, 2026
How a CMO should think about enterprise video
Most CMOs inherit a fragmented video footprint and treat it as a creative line item. The shift to treating video as marketing infrastructure changes the conversation with the CFO, the function leaders and the agency stack. Four outcomes to measure against, the 12 to 18% budget band mature programs allocate, and the operating model that compounds value over years.
May 28, 2026