Why Urgent Video Requests Go Sideways
Most urgent videos go sideways because nobody planned for urgent work to happen. Chad Lakin explains how comms teams build the process first, so a fast turnaround becomes routine.
November 3, 2026
How rush video production actually works
Three rush tiers - 1-hour event recap, same-day overnight, and 24-hour rush. Each has a different operating cost and a different fit. Three categories of work justify rush; three patterns mean it is the wrong call. Here is how the rush queue works inside an enterprise subscription.
May 14, 2026