Sales & Marketing
What Makes a Great Customer Story Video
The best customer stories let the customer talk and back it with a number. Here is what makes them credible, the traps that make them feel staged, and how the panel scores them.
June 19, 2026
Sales & MarketingClient Testimonial Videos: How to Produce Them at Scale
Client testimonial videos are the most effective sales asset in B2B. Here is how to produce them without chasing customers, booking crews, or spending months on a single video.
April 2, 2026
Video StrategyHow to Build a Customer Story Video Program
Most teams produce a customer story when a deal closes, then forget about it. A program is different: a repeatable workflow that ships 10 to 30 stories a year. Here is how to build one, from picking customers to shipping cuts that sales actually uses.
March 9, 2026