Sales & Marketing
Production Tips
How to Measure Video Speed-to-Market
Speed-to-market is the lag between needing a video and publishing it. For marketing teams it is a revenue metric. Here is how to measure and improve it.
July 21, 2026
What Is a Good Video Turnaround Time?
Most enterprise teams measure video turnaround in weeks. A strong target is hours. Here is the benchmark, what slows teams down, and how to close the gap.
July 15, 2026