Why Brand Guidelines Don't Keep Video Consistent
Marketing hires a freelancer. Comms hires another. HR finds someone local. Every call is sensible, and before long every video looks different. Chad Lakin on why consistency is an operating-model problem, not a guidelines problem.
August 3, 2026
Why One Model Can't Scale Enterprise Video
Enterprise teams now need hundreds of videos a year across marketing, sales, comms, learning and more. Chad Lakin explains why no single production model absorbs that volume, and how the teams that scale match each type of content to the model that fits it.
July 26, 2026