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customer story video production
2 articles tagged customer story video production
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How to Build a Customer Story Video Program
Most teams produce a customer story when a deal closes, then forget about it. A program is different: a repeatable workflow that ships 10 to 30 stories a year. Here is how to build one, from picking customers to shipping cuts that sales actually uses.
March 9, 2026
Video StrategyWhat Makes a Customer Story Video Convert
Production polish is not what makes a customer story video convert. Structure, specificity, and a customer who matches the prospect do. Here is what separates the stories that move pipeline from the ones that just sit on a page.
March 2, 2026