How internal comms leaders should use video
Internal comms leaders are usually under-resourced for the volume of video the business actually wants. The fix is not more headcount; it is structuring the program around four format families, a monthly rhythm, and a pulse-survey-linked measurement loop. Here is the operating pattern that lets a small comms team produce 30 to 60 finished videos a year.
May 30, 2026
How to produce a CEO video update series
Monthly CEO video updates are the highest-trust internal channel an enterprise has and the format CEOs most often resist because they fear unbounded time commitment. The fix is structural: four-message format, quarterly batch shoot days, monthly editing rhythm, native distribution. Roughly 8 hours of CEO time produces 12 monthly updates a year.
April 29, 2026