B2B Video Production: Costs and Buying Models
There are five ways to buy B2B video production. Each one works well up to a point and then breaks, usually at a volume nobody planned for. Here is what each costs and where the ceiling sits.
September 11, 2026
How to produce customer story video at scale
Customer story video is the single highest-leverage asset category in enterprise B2B - one shoot day produces 8 to 12 distinct deliverables, used by 4+ functions for years. The structural mistake most programs make is producing a single hero film per customer instead of designing the shoot to deliver multi-format assets. Here is the workflow that compounds.
May 20, 2026