At Shootsta, our mission is to empower creativity and simplify the video production process for our customers. For years, stock assets have been a vital part of our ecosystem, enabling users to enhance their projects with ease. However, we’ve listened closely to our customer feedback and identified a critical need for a more streamlined and cost-effective approach to accessing these assets.
Understanding the Challenge
Our previous model, where users pay per asset for each project, presented hurdles. Many of our customers faced the difficult task of raising Purchase Orders or seeking permissions for each stock asset, turning what should be a creative flow into an obstacle course. Not to mention, the costs can quickly escalate, with a single video project potentially requiring numerous stock footage clips, inflating the budget by thousands.