At Shootsta, we’re long-time experts in helping create promotional videos for business, along with corporate and marketing videos. We provide you with a step-by-step plan that enables you to put together a quality video that’s aligned with your company’s goals and target audience. With the right plan in place, the process of making quality promo videos is simplified, so that your team can easily put together all the videos you need in the future with minimal stress and maximum quality.
Step 1 — Getting your team trained and ready
The learning process for your in-house team is an important part of the creative process. Shootsta provides your team with a 90-day onboarding program with our expert team; it’s a crash course in everything they need to learn about making superior quality promotional videos for your business. We’re all about empowering people in your team — because who knows your business better than your own employees?
Step 2 – Pre-production content planning
When putting together any promotional video production, it’s important for everyone involved to understand the key messages that your video is trying to get across. Good planning makes for a great video — so it’s during the pre-production planning and research phase that your in-house video team comes together to decide on what kind of video they’re making.
You need to figure out how your video is going to grab your target audience to convey your message in the most standout way possible. Will you use long-form storytelling, or will it be a more straightforward advertisement that focuses on your product’s unique features? Perhaps something more avant-garde to pique the interest of your audience. Whatever the final decision, this is often the longest part of the process. It will likely involve consultation with a number of different departments in order to ensure the best outcome.
Step 3 – Storyboard creation
Storyboarding is an incredibly useful part of the pre-production process. It’s an excellent way to plot out what you are trying to say and how you’re going to use the video to say it. Having a clear storyboard enables every person on your promotional video production team to understand the shots that need to be captured on the day of filming, so you don’t need to waste any extra time or money on reshooting. This applies to both live-action and animated content alike, to ensure that your team stays on-task. You don’t need to be a gifted illustrator either; stick figures can serve just as well as detailed illustrations. You can also opt to use resources such as photo libraries to demonstrate your vision and provide your team with the desired reference materials.
Step 4 – Detailed shot and materials lists
Prior to shooting a promo video, your team should be engaging in as much planning as possible to ensure that the shoot itself goes as smoothly as possible. A detailed list of the shots required can easily be put together from a well-written storyboard. All you’re doing is creating a simple list of instructions for the folks shooting your footage on the day. Together with your shot list, there should be a list of all materials required for the video shoot, which will include:
- Details of shoot locations
- Any props required
- Names and contact details for actors or models appearing in the shoot
- Comprehensive list of equipment required
- Anything else that is deemed necessary for your video team to know on the day of the shoot (e.g. weather conditions, attire required, travel arrangements etc)
Step 5 – Promo video shoot
On the day itself, your team should be able to capture all the raw footage that we require to put together a high-quality promo video for your business. Our team of creative producers will also be on standby on the day of your video shoot to answer any questions you might have while shooting. And if you feel you need additional assistance, we can also arrange for one of our Creative Producers to be there in person, through our Shootsta Assist program.
Step 6 – Upload to the platform for expert editing
This is the stage at which employing the services of a professional promotional video production team can truly shine. Once your raw footage is uploaded to the Shootsta platform, we take over — your raw footage is placed into the hands of professionals, and we’ll cut it together into a professional quality promotional video for your company that is designed to shine. Within just 24 hours, your promo video will be returned to you, ready to be shown to the world.