Building brand awareness is no small feat. From promoting new products to creating USPs, it can take up to seven impressions for people to remember or recognize your company. If your brand doesn’t find a way to stick in the minds of customers, the results could be costly. Failure to promote a business successfully is one of the top five reasons brands fail in the marketplace — which is a sobering thought.
But the use of video in your email marketing can help avoid all of this, bringing your sales and prospects closer together with the power of moving images. With more than 90% of marketers using some form of video strategy, digital promos are more important than ever to upcoming brands. Reach your leads more effectively, showcase your product, and ultimately cut through the noise of fierce competition.
Let’s take a closer look at five unique types of brand videos that could promote your company — even while you sleep.
The 5 main types of brand videos
If you’re not sure where to start with your video marketing, make sure to take a look at the options listed below. These video marketing examples can be adapted for businesses in just about any industry.
1. Stakeholder communication videos
Nearly a third of all stakeholder projects fail due to poor communication. Ergo, stakeholder communication videos are a straightforward way to encourage thru-lines without taking up too many internal resources. It’s easy to see their effectiveness in action — three in four stakeholders prefer video marketing over text marketing and respond better as a result.
2. Sales videos
More than 81% of marketers feel that sales videos have positively impacted their company’s revenue. When used correctly, this video format can continuously engage and re-engage leads using native information about your product and its features. To offer relevance to your audience, we recommend that your sales videos be as personalized and highly polished as possible.
3. Learning and development videos
It’s not enough that customers are aware of your business. Internal promotion strategies, including employee development, is paramount to meaningful promotions from the inside out. Learning and development videos create a connection between your workforce and your products, keeping employees up-to-date and nearly 100% engaged with your brand. Encourage a professional first impression and create more meaningful brand awareness with a focus on your employees and staff members.
4. Marketing videos
Generalized marketing videos cover a wide range of promo types, from social media campaigns to 30-second ads. Marketing videos should be made with a very specific audience in mind, and capture the essence of your brand in its tone, design, and format. Since more than 97% of marketers find that marketing videos enhance customer perceptions of brands and products, there’s no reason not to add them to your current promotional strategy.
5. Email videos
Personalized videos in email marketing are proven to have powerful effects on brand awareness. Recent studies show that subject lines with the word ‘video’ prominently featured have a 19% higher open rate than those without it. Additional studies conclude that email videos may:
- Reduce unsubscriptions by 26%
- Boost click rates by 65%
- Lower opt-outs by 75%
Implementing email videos into currently existing workflows can be a relatively straightforward process. Two-minute videos can be embedded into email copy or hosted via management software, all with the intention of capturing leads with bite-sized information. Done correctly, email videos could be a powerhouse of change for your revenue goals.
Promote your brand with Shootsta
Since the very beginning, Shootsta has been providing customized video solutions for enterprises in any vertical. We make it easier than ever to get your video marketing up and running with on-brand content that is delivered in 24 hours or less. Get in touch with us today to inquire about our video marketing solutions.