


“Working with Shootsta was a great opportunity to actually control the vision, in a very hands-on way.”



Eric Bass






Video is central to your outreach, content, and social media strategies. Shootsta makes it easy to create branded and professional videos quickly.
With its inherent multi-sensory potential, video is the best, most persuasive way to communicate your brand messages and connect with target audiences. In fact 97% of marketers claim videos help their customers better understand their brand and their products.
Why do big businesses rely so heavily on video to tell their stories? Simply put, people respond better to video than any other medium. Brands that want to stay ahead in their markets know this and put video at the forefront of their content strategies.
Video content for marketing often conjures images of Netflix-level productions and massive budgets. The reality is that there are video types for every business need, size, and budget. It’s not simply about “hero” ad creatives. “Hub” and “help” content, like how-to and tips-and-tricks videos, are just as important to your audience because they’re approachable and helpful, and they keep your brand front of mind.
Don’t just think in terms of ultra-polished marketing videos — people value brands that are willing to be authentic, and, as a result, real.
Create professional video content with a Shootsta Pro subscription, or create sales outreach videos in minutes with Elevate’s AI-powered app.
How-to videos These videos are typically part of a brand’s SEO / video strategy.
Tips & tricks videos Summarise hints, hacks, and how-tos.
Recorded webinars Webinars are a valuable way to demonstrate the subject matter and thought leadership expertise.
Behind the scenes videos Perfect as a promotional tool, these are often part of larger campaigns to give audiences exclusive, intimate access to your brand.
Customer testimonials Capture your customer’s words on video, it’s more personal and impactful than any other testimonial medium.
Stories showcasing your product/service Storytelling videos aim to elicit a positive emotional response and brand recall with new and existing viewers.
Sales outreach videos Accelerate your sales cycle with personalised videos starring a sales rep.
Product hype reels Capture your brand’s true essence with short promotional videos.
No matter how you use Shootsta’s ecosystem to create your video content, we’ll empower you with the technology, the education, and the support to transform the way you communicate to your target audience.
Schedule a call with one of our video solution experts and discover exactly how easy it is to work with Shootsta without breaking the bank. We really are Video Simplified.
Listen to what our clients have to say about Shootsta
Speak with our friendly and helpful sales team who will help you find the perfect solution for your video creation needs.
Because marketing is constantly evolving you can no longer afford to wait weeks or months for a new video to come from an agency or from your in house team. By the time you’ve received the final product the trend will have passed, the best practice will be old news, or you’ll have missed your window for peak ROI. Shootsta’s speed is just one of many reasons to work with us.
If you’re in marketing, then you already know – video is everything right now. And if you’re not feeling the pressure from tech players like Google / Facebook / Instagram / YouTube (obviously) to conform to prioritising great video content first and foremost, just think about this: 87% of businesses now use video marketing!
Don’t follow the curve, stay ahead of it and get your videos out quickly, efficiently, cost effectively, and on brand. That’s video simplified.
What is currently unknown is how accessible and widely available video is to all businesses, large and small. From screen recording tools, to monthly professional video subscriptions, Shootsta is your one-stop-shop for all things video, for all sized businesses across the globe.
How video can be used
Typically, video is seen only accessible to those large large organisations in order to advertise and increase visibility of your brand. Whilst this certainly is a great way to use video, there are many opportunities to integrate video into your marketing efforts to help unify your marketing efforts, rather than creating a one off hero piece.
Social media videos are flying off the shelves in recent years, and with purely video based platforms such as Tiktok and Youtube taking high priority in many social strategies, if you’re not creating video content, then you might be falling behind.
Good news is, the pandemic (and Shootsta) have levelled out the playing field. We enable brands to create high quality, cost effective and scalable video content that engages and educates your audience in an authentic way. Your audience is looking for simple, effective, honest content that doesn’t need to be highly produced, but just needs to be authentic, true to your company values and consistent to the purpose you stand by.
There are multiple ways to use video across your marketing efforts. Including; interviews, testimonials, brand videos, animations, events videos and more, all of which can be achieved with Shootsta.
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