Free Template
Video Sales Letter Script Template
A good video sales letter takes a viewer from "who are you" to "I want to talk" in a couple of minutes. The order you say things in is what makes it work.
This template hands you that order as seven fill-in-the-blank blocks, plus a swipe file of lines you can drop straight in. Write your script today and test it this week.
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What's inside the template
No theory about "the power of video." A script you can fill in and a set of lines you can steal, built to get replies.
The 7-block VSL structure
Hook, problem, stakes, solution, proof, offer, and call to action, in the order that keeps a viewer watching from the first second to the click.
A fill-in-the-blanks script
Every block has a template line with the blanks marked and a worked example next to it. Swap in your words, read it out loud, and record.
A swipe file of proven lines
Openers that stop the scroll, transitions that hold attention, proof lines that build trust, and closers that get the click. Steal them.
How long it should be
Target lengths for cold outreach, landing pages, warm follow-up, and social, so you match the format to where the video actually runs.
A pre-record checklist
Eight checks to run before you hit record, so the script is tight before you spend time or budget producing it.
Three mistakes that kill a VSL
The common errors that make viewers tap away, and the simple fix for each one. Avoid these and you are ahead of most B2B video.
Who this template is for
Sales & SDR Teams
B2B Marketers
Founders & Execs
Agencies & Creators
Want to see the structure in action first? Read our breakdown of video sales letter examples or the guide to producing video sales letters.
Write it today. Test it this week.
Download the template, fill in the blanks, and record a rough version on your phone. The script that gets replies is the one worth producing properly.
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