Free video guides and playbooks

Shootsta's free video guides are practical playbooks that show enterprise teams how to operationalize video and produce more of it without growing budget or headcount. Each one covers a specific use case, such as internal communications, learning and development, marketing, or animation, and includes frameworks you can apply to your next project. Every guide is a free PDF download.

Yes. Every guide is free. You enter your name, work email, and company, and the PDF downloads straight away. We use those details to send the file and tailor any follow-up if you want to talk to us, nothing more.

Start with the guide that matches your role. Marketing teams usually begin with the Video-First Strategy Guide for Marketers or the LinkedIn Video Strategy guide. Comms teams start with the Video-First Communication Strategy Guide. L&D teams start with the Video-First Strategy Guide for L&D. If you are scoping a wider program, the Transforming Business Touchpoints With Video playbook gives you the cross-functional view.

Marketing, internal communications, learning and development, HR, and sales enablement teams inside mid-sized and enterprise organizations. They are written for the people who own video as a channel and need a repeatable way to produce it on brand and at scale.

No. The guides are written for business teams, not production studios. They focus on strategy, workflow, and operating models rather than cameras and editing software, so you can apply them whether or not you have an in-house video team.