Free Guides & Playbooks
Free video guides and playbooks
Every Shootsta guide in one place. Each one is a free PDF that shows how real enterprise teams plan, produce, and scale video, with frameworks you can use on your next project.
Pick the guide that matches your role below. They are written for enterprise teams that operationalize video across every business touchpoint, with a playbook for marketing, internal comms, L&D, and HR. For the bigger picture, see how Shootsta works or browse the video types we produce.
Which video guide is right for your team?
Ten free downloads for enterprise comms, marketing, L&D, and operations teams. Every guide is a practical framework for producing video at scale, not theory.
Financial Services Video Operating Model
A governance-ready operating model for banks, insurers, wealth managers, and super funds that need to run video at scale without tripping over compliance.
Get the free guideStrategyTransforming Business Touchpoints With Video
How leading enterprises put video to work across internal comms, marketing, sales, L&D, and HR to lift engagement and cut cost per message.
Get the free guideOperationsHow to Operationalize Video Production
Turn ad-hoc video projects into a repeatable production system. Build workflows, control brand at scale, and grow output without adding headcount.
Get the free guideInternal CommsVideo-First Communication Strategy Guide
Build a video-first internal communications strategy that replaces ignored emails and slide decks with messages people actually watch and remember.
Get the free guideL&DVideo-First Strategy Guide for L&D
A practical framework for L&D teams building a video-first training program that improves knowledge retention and scales across regions.
Get the free guideL&DBusiness Touchpoints With Video for L&D
How L&D teams use video across onboarding, compliance, upskilling, and change management to drive better outcomes at lower cost.
Get the free guideMarketingVideo-First Strategy Guide for Marketers
Embed video into every stage of the marketing funnel, from brand awareness to advocacy, and connect it to pipeline and revenue.
Get the free guideMarketingBusiness Touchpoints With Video for Marketers
How marketing teams use video across brand, demand gen, nurture, social, and customer advocacy to drive measurable results.
Get the free guideMarketingLinkedIn Video Strategy for B2B Teams
The formats, posting cadence, and distribution tactics that turn LinkedIn video from a content graveyard into your best-performing B2B channel.
Get the free guideWant a shorter read instead of a download? See our guide to the storytelling mistakes killing your videos, or work out the numbers with the video ROI calculator.
Frequently asked questions
What are Shootsta's free video guides?
Shootsta's free video guides are practical playbooks that show enterprise teams how to operationalize video and produce more of it without growing budget or headcount. Each one covers a specific use case, such as internal communications, learning and development, marketing, or animation, and includes frameworks you can apply to your next project. Every guide is a free PDF download.
Are the guides really free to download?
Yes. Every guide is free. You enter your name, work email, and company, and the PDF downloads straight away. We use those details to send the file and tailor any follow-up if you want to talk to us, nothing more.
Which video guide should I download first?
Start with the guide that matches your role. Marketing teams usually begin with the Video-First Strategy Guide for Marketers or the LinkedIn Video Strategy guide. Comms teams start with the Video-First Communication Strategy Guide. L&D teams start with the Video-First Strategy Guide for L&D. If you are scoping a wider program, the Transforming Business Touchpoints With Video playbook gives you the cross-functional view.
Who are these video guides for?
Marketing, internal communications, learning and development, HR, and sales enablement teams inside mid-sized and enterprise organizations. They are written for the people who own video as a channel and need a repeatable way to produce it on brand and at scale.
Do I need video production experience to use them?
No. The guides are written for business teams, not production studios. They focus on strategy, workflow, and operating models rather than cameras and editing software, so you can apply them whether or not you have an in-house video team.
Want a plan for your own team?
Download a guide to get started, then talk to us about building a video operating model that scales across your enterprise.
Get a free consultation