Video Production in Sydney

The event video for The Optus Gift successfully multi-tasks storytelling and highlights, while not detracting from its charitable focus. Drone footage and dressy guests on the golf course preface Optus VPs and charity / business partners giving 1-person interviews and context to the cause. Indoor shots are well-lit and vividly coloured, interspersed with lively b-roll of a huge audience cut to the hubbub of a crowded room, adding to the general sense of fun and warmth throughout.

Travelex’s satirical take on Sydney tourists is a lesson in how to win at social media videos. Exploring caricatures of classic sightseers like the Memory Maker (complete with iPhone selfie stick), the Business Traveller, the Hippie, the Backpacker and the Experienced Explorer (who effortlessly guides his backpacking counterpart into a Travelex for currency exchange), this content is simple, funny and surprisingly adept at comic timing. It closes to adventurous music with the brand’s value proposition and a strong website call to action.

Silkwood by Silkari’s 2-minute video for S Pagewood is a quality example of real estate video production in Sydney. The video puts the development’s key message up front, leading into a piece to camera that transitions into voiceover for showing features and benefits, with panning shots of construction design and interior styling. Sydney’s cityscapes are paired with leisurely zooms in and out, adding visual variation from previous pans, while in-keeping with the content’s established pacing (augmented by a slow piano track). The whole video evokes a relaxed, luxurious vibe – a deliberate move for this prestige product.

For a masterclass in event video production in Sydney, look no further than Mumbrella’s annual PR awards. Their highlight reel kicks off with an introduction from the night’s host, then cuts to crowd pans and shots of the audience laughing. This video successfully leverages all things b-roll, from attendee vox pops to event signage poses to guests hitting the dancefloor for the evening’s entertainment – and wraps in under a minute in length.