If given the choice between reading a full page of content and watching a 60-second explainer video, which one would you choose?
The fact is, our brains are hardwired to respond to visual stimulation.
It’s important for businesses to focus on creating a real interactive, personalised dialogue with their customers – wherever, whenever and however they’re ready to listen and respond.
Not only is it faster to watch a video than reading written content, but we retain more information when our brains are both verbally and visually stimulated…
So, use this natural predisposition to video to your advantage.