video subscription model

In-House, Agency, or Platform for Video

In-house, agency, or a platform: three ways to make enterprise video, each good at something. In-house gives control at a fixed cost. Agencies bring craft on hero pieces at a per-project price. A platform carries always-on volume at a predictable cost with a 48-hour turnaround. Here is how a CMO should weigh the three and pick the mix that fits their demand.

July 2, 2026