The Enterprise Video Operating Model
Companies that make five videos a year treat video as a project. Companies that make fifty a month run it as a system. The enterprise video operating model is that system, built on four pillars: capacity that flexes with volume, centralized intake, brand baked into the workflow, and measurement that ties output to outcomes. Here is how to define it and build it.
July 3, 2026
The Business Case for a Video Platform
The internal-selling guide for getting a video production platform approved. Frame the problem in business terms, compare the true cost of agencies and ad-hoc in-house against one predictable platform cost, build a simple payback model, de-risk with a pilot, and put it all on one page in language finance and leadership will sign off.
June 25, 2026