town hall video

How internal comms leaders should use video

Internal comms leaders are usually under-resourced for the volume of video the business actually wants. The fix is not more headcount; it is structuring the program around four format families, a monthly rhythm, and a pulse-survey-linked measurement loop. Here is the operating pattern that lets a small comms team produce 30 to 60 finished videos a year.

May 30, 2026