What a Product Video Service Includes
Two quotes for a product video can differ by a factor of three because they cover different things. Here is the scope matrix to compare them against.
September 18, 2026
How to produce video for a product launch
Product launch video is the highest-stakes asset most enterprise marketing teams produce in any given quarter. Four deliverables, a 10-week timeline working backwards from launch day, and a cross-functional sign-off chain that adds 1 to 2 weeks of review. The structural shift is treating launch as the kickoff of the asset's 12-month life cycle rather than as a single-day event.
April 23, 2026