product launch marketing

How to produce video for a product launch

Product launch video is the highest-stakes asset most enterprise marketing teams produce in any given quarter. Four deliverables, a 10-week timeline working backwards from launch day, and a cross-functional sign-off chain that adds 1 to 2 weeks of review. The structural shift is treating launch as the kickoff of the asset's 12-month life cycle rather than as a single-day event.

April 23, 2026