Stop Treating Every Video the Same
Treating every video the same is one of the most expensive mistakes enterprise teams make. Chad Lakin breaks down the three jobs video does, and how to put the right resources behind each one.
August 5, 2026
How to build a video strategy from scratch
Most enterprise video strategies fail not because the thinking is wrong, but because nobody builds the operating model alongside the slide deck. Here are the five questions every strategy has to answer, the content framework that holds the rhythm, and the 90-day plan that gets you from blank page to shipped videos.
May 22, 2026