abm video

How to produce video for ABM at scale

Account-based marketing video used to mean either generic creative serving everyone or one-to-one custom video for the top 10 accounts. Neither scales. The structural shift is segment-template production for one-to-few ABM, which is where most enterprise programs actually live. Three personalisation tiers, the segment-template model that makes the middle tier economically viable, and the buying-committee distribution that turns video-touched accounts into faster pipeline.

April 24, 2026