How HR can leverage video for talent recruitment
When it comes to engaging talent, HR teams can leverage recruiting videos in two ways: for recruitment and employer branding.
Video for recruitment
While traditional methods like job descriptions (JDs) are still relevant, nowadays, it’s not enough to bullet point key responsibilities, experience and qualifications for big-ticket positions – or even smaller ones – and hope to attract the best and brightest. For example, start-ups (Shootsta included) often use company recruitment videos on social to communicate new roles in the hopes of targeting candidates for not just hard skills, but soft skills like problem solving and innovation, teamwork, communication and leadership, as well as the all-important cultural fit. These video job listings can easily position a role’s context within your company and its culture, making it easier for potential candidates to envision how they’ll fit in.
Video for employer branding
A company’s ‘employer brand’ defines its reputation as a workplace, and in today’s saturated market, video is the perfect way to differentiate your value proposition (especially versus competitors). Employer branded content may include ‘a day in the life’ HR videos to attract and engage talent, as well as omni channel content that communicates factors for candidates like purpose, values, benefits and perks. These elements interplay to showcase a company’s culture, and it’s credibility as a place to work and build a successful career.
One of the big reasons why employer branding – and values and culture – are so important is the growth in Millennial and Gen-Z workforces. According to LinkedIn, Millennials are “projected to make up half of the global workforce by 2020” – and their #1 pre-job application problem? “Difficulty visualising what working at [a] company would be like”. The good news: video is uniquely qualified to do this.