Video in emails can be an extremely effective marketing tool. The desire for video content among consumers is high, and there’s no question that it can add a bit of extra spark and intrigue to what might otherwise be a run-of-the-mill email communication.
But how can you best utilize it within your own comms? It’s not as simple as slapping a YouTube link into your monthly newsletter, calling it a day, and expecting sales to skyrocket. If it were that easy, we’d be looking at an entirely different marketing landscape!
No, video email best practices are a little more complex than that. That’s why we’ve broken down some of the key reasons you need to use video in your email marketing.