Video has been around a while! In the 80s, it’s reportedly “killed the radio star” via the television. Today, in content marketing, it’s once again taken over as people’s preferred content to consume. And although it hasn’t really “killed” the other “content stars” (e.g. email and blogs), it’s beginning to look a lot like it actually did. The numbers are out pointing to video production as the king of the content marketing realm:
- Forbes reported that by 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017.
- Video search results have a 41% higher click rate.
- Adding video content to emails can potentially reduce opt-outs by 75%.