1. Making it
  2. Shipping it
  3. What you would let software do
  4. About you

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Making it

If your setup did each of these, how much would it change your working week?

1 No difference10 Changes it completely
  • Describe the video you want and get back a draft concept, script and shot list

  • Anyone at any site can film something usable, and head office can stop it if it is wrong

  • Re-cut a finished video by describing the change you want

  • A usable first cut back within about two days

  • Make a small change yourself, without sending it back

  • A named person accountable for the edit, not just software

  • Templates built from your own best-performing videos