Free Cheat Sheet
LinkedIn Video Spec Cheat Sheet
Every limit, ratio, and file format for LinkedIn video, on one page. Organic and ad specs side by side, so you know which rules apply before you export.
It also covers the part specs alone will not tell you: how long each format should actually be, and why LinkedIn pushes some videos further than others.
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What's on the cheat sheet
Numbers you can check in ten seconds, not a long read. Keep it open next to your editor.
Organic limits vs ad limits
The two sets of rules side by side. Duration, file size, resolution, and frame rate, so you know which ceiling applies before you export.
The formats LinkedIn rejects
MOV, AVI, and QuickTime are no longer supported. This is the most common reason an upload fails. The sheet lists what to export instead.
Target length by format
What to aim for on feed video, thought leadership, ads, and LinkedIn Live, with the reason each range works.
Which aspect ratio to pick
4:5, 1:1, 9:16, and 16:9 compared, with the one to choose if you only have time to export a single version.
Why length changes reach
How completion rate feeds LinkedIn's distribution, and why a short video watched to the end beats a long one that gets abandoned.
A pre-upload checklist
Five checks to run before you hit post, covering captions, the hook, your thumbnail frame, and native upload.
Who this is for
Social Media Managers
B2B Marketers
Video Editors
Internal Comms Teams
Want the reasoning behind the numbers? Read our guide to LinkedIn video length or the full LinkedIn video strategy guide for B2B teams.
Stop re-exporting. Get it right first time.
Download the cheat sheet, keep it next to your editor, and ship LinkedIn video that uploads cleanly and holds attention.
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