Shootsta Solves:
Employer Brand
Is your organisation struggling to convey an authentic representation of life at your company? Applications are coming through, but they’re not the right fit, and positions remain vacant for far longer than anticipated. The costs of job advertisements and recruiters are mounting, and even when you do hire, new employees often leave swiftly, realising the role or culture wasn’t what they had expected.
It may be due to your employer brand not connecting with today’s talent. Simply updating your careers page won’t suffice. Candidates today are looking for genuine insights into your workplace culture—and authenticity that goes beyond traditional updates and job postings.
There is, however, a more effective way to showcase your brand and attract the right talent—and you’ve just found it!
Recruitment Challenges Linked to a Disjointed Employer Brand
Attracting the Wrong Candidates: A weak or unclear employer brand often leads to attracting candidates who aren’t a good fit for the company’s culture or values. This mismatch can result in lower-quality applications and more time spent filling roles, increasing costs and disrupting workflow.
High Turnover: When candidates aren’t given a clear picture of your company culture, they leave quickly—draining time, money, and resources.
Rising Recruitment Costs: The longer a role stays unfilled, the more money you spend on job ads and recruitment fees, increasing your overall hiring costs.
Damage to Company Reputation: A poor employer brand can harm a company’s overall reputation. In today’s digital age, negative reviews on platforms like Glassdoor can deter top talent from applying, further complicating recruitment efforts and damaging public perception.
Decreased Competitiveness in the Talent Market: Companies with poor talent branding may find it harder to compete for top talent against companies with strong, well-communicated employer brands. This can lead to missed opportunities to hire high-performing employees who drive innovation and growth.
Bring Your Authentic Employer Brand To Life With Shootsta
Engaging, Authentic Content: Shootsta empowers you to create fresh, engaging videos like role descriptions, behind-the-scenes looks, and employee spotlights. These authentic videos give potential candidates a real sense of your company culture, values, and the people who make it all happen.
Showcasing Culture and Staff: Use video to highlight your company’s unique culture, including mobility stories, key projects your business is working on, and talent spotlights. Let potential candidates see firsthand the growth opportunities, dynamic work environment, and impactful projects that define your organisation.
Fast Turnaround: With a 48-hour editing turnaround, you’ll have professional videos ready to share in no time, making it easy to refresh your employer brand content quickly and keep it relevant to today’s talent.
Repurposable Content: These videos are designed to be versatile. Use them across social media, job ads, and your company’s careers page to create a consistent, impactful employer brand presence everywhere candidates look.
Attract and Retain Talent: You can bring in the right candidates, fill roles faster, and keep them longer by showcasing a clear, compelling employer brand that connects with the people who are the best fit for your business.
Ready to Transform Your Employer Brand?
Join Shootsta and get started creating authentic, engaging videos that speak to today’s job seekers, showcasing your company culture, values, and what sets you apart. Our services and platform help you build a compelling employer brand that connects with candidates and keeps them invested.
Let’s boost your employer brand together!
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Hit us up to start your Shootsta journey today.
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